Future Apple Products Won't Differ Much

Apple is a company of 50 billion dollars. At some point, just over 10 years was a manufacturer of technology in their absence on the verge of bankruptcy. What happened in between? Well, besides an updated design and ease of use department, a new business strategy has emerged.

Most people do not like change. It is unknown territory and has many mysteries and dangers. However, many companies do not realize that as a result of trying to reinvent the wheel with each new product launch. Take for example the music player business. First they try to add a button for each action, then remove all the buttons do not necessarily have to be there and now a touch screen seems to be the way forward. Of course, the industry is changing every time, but it is awkward that a large company could release such an enormous amount of products that we all have a totally different feeling to it. Users do not like that, because of two reasons. First, when buying a product is obsolete almost immediately. And second of all the public needs to be adapted to use the product almost all the time.

Apple knows this and have adjusted their work plan accordingly. How? Good for adding two or three product lines clearly in a particular market. Apple in the music business are: iPod Nano / Classic (scroll wheel), iPod touch (touch screen) and Shuffle (control headphones). And here's the thing, I just wrote this from the top of my head! I know that if I buy a nano that I expect from a curtain so the user control. And will not change because the next iPod Nano will still use the scroll wheel, it's just their brand. Like the iPod Touch will always keep the touch screen. So what does this mean for future products of this company? It's easy not expect great product transitions. Here is a simple table:

iPod: Controls stay the same for appropriate models, small refinements.

iPhone: Visual appearance will remain similar, small hardware and software refinements.

Mac hardware better, same price.

Those are the three main sources of revenue for Apple. The launch iPad is a different story. Here Steve Jobs clearly showed a new product line, which differs completely from everything before it. But guess what, the next iPad will look like this. Users are used to it and not have to adjust every time Apple announces something new. As a result of the following near overtime applies: once Apple, always an Apple. This is simply because users are familiar with the product and are satisfied with it.

No comments: